What it is: Big is beautiful – especially when hair is concerned. If you’ve got normal to fine hair and want more volume and thickness our Absolute Volume range is perfect for you. It’s enriched with Provitamin B5. What it does: This vitamin penetrates deeply into the hair shaft where it thickens the inner structure strengthening and nourishing it from the inside out. Your hair will be noticeably more voluminous and full without feeling heavy. What else you need to know: This is a gentle cleansing shampoo that builds volume without adding weight. Provitamin B5 and wheat proteins strengthen and thicken the hair structure.